Since 2008, I’ve had the privilege of working at the Craighead County Jonesboro Public Library, serving as director of technology, creator of our YouTube comedy series, administrator of our Facebook page, and member of our creative team. Our goal is to utilize technology to expand the availability and accessibility of library resources and find creative ways to promote the services we provide. With an approach focused on platform building, we see our website, mobile site, and social media infrastructure as the outreach tools necessary to meet the expectations of our ever more connected patrons.
On a creative team where the most commonly heard phrase is “that sucks!” we challenge ourselves to let go of the good ideas in pursuit of the great ones. With a billboard gone viral, a video shared by the author of Fight Club, and a Facebook cover signed by Samuel L. Jackson, that willingness to sacrifice egos for ideas has paid off. Our singular marketing goal is to create material that results in one person talking to another person about the library. We don’t market services. We market ideas.
I was honored with the 2013 Library Journal Movers and Shakers award and am currently coauthoring the book, Start a Revolution: Stop Acting Like a Library.
These successes have led to opportunities beyond the library. I frequently speak at conferences on technology, marketing, and social media, and have had a number of articles published on the topics. If you’d like to contact me regarding speaking engagements, please use one of the links below.
I also offer consulting services to organizations looking to assess or enhance their technology and marketing strategies. Use the links below for those inquiries as well.
Finally, and most importantly, I’m daddy to the most amazing little girl on the planet. While I’m passionate about the things I do in my professional life, nothing compares to the look in the eyes of your child when she say’s “I love you, daddy,” and you’re reminded in that moment of what comes first in life.